A Full Custom Build in the Desert: How GG Markers Outfitted Serket Golf Club in Las Vegas
When Serket Golf Club — the Rees Jones-designed desert gem formerly known as Rio Secco, now managed by the Cabot Collection in Henderson, Nevada — came to GG Markers, the ask wasn't small. They needed a complete suite of on-course amenities, all carrying the club's bold new identity: a striking scorpion emblem that represents the ancient Egyptian goddess of protection, for whom the club is named.
What followed was one of our most comprehensive custom builds to date: a club cleaner, podium, trash receptacle, range ball crate, range sign, bag stand, and divot bottle stand — every single piece logo-adapted to carry that scorpion mark. And if you've ever tried to waterjet-cut a detailed scorpion emblem, you already know this wasn't a simple job.
The Full Package: Seven Pieces, One Cohesive Identity
Serket's course winds through the dramatic canyons and plateaus of the Black Mountains of Nevada, with views of the Las Vegas Strip visible throughout the round. It's a course that earns accolades — ranked among the top public-access courses in Nevada by Golfweek multiple years running. The on-course experience has to match that level of prestige.
Here's what GG Markers built for Serket:
- Club cleaner — keeping gear clean and the course looking sharp
- Podium — a refined on-course station for starters, marshals, and scoring areas
- Trash receptacle — purpose-built for desert conditions and heavy daily use
- Range ball crate — functional, durable, and on-brand at the practice facility
- Range sign — logo-adapted signage that anchors the practice experience
- Bag stand — a polished staging piece that sets the tone from the moment golfers arrive
- Divot bottle stand/container — a finishing detail that keeps the course in top condition
Every piece carries the Serket scorpion mark. And that's where the real work began.
The Logo Adaptation Challenge: When a Scorpion Has to Survive a Waterjet
The Serket logo is a detailed scorpion emblem — intricate, bold, and built for brand recognition. It works beautifully on a screen or a printed page. But translating that kind of detail into precision waterjet-cut metal is a different challenge entirely.
Waterjet cutting works by removing material. That means any part of a logo that relies on thin connective lines, fine interior details, or enclosed negative space has to be rethought before the cutter ever touches the metal. Get it wrong, and you lose structural integrity — details fall out, lines break, and the finished piece looks nothing like the original mark.
For Serket, the solution required inverting and outlining the logo — essentially rebuilding it from the inside out so that the scorpion's form held together as cut metal rather than as printed ink. The body segments, claws, and tail all had to be evaluated for how they'd behave as physical cuts rather than visual lines. Interior details that read clearly on paper would simply fall away if cut as-is. It's painstaking work. But it's also what separates a logo-integrated on-course piece from a sticker slapped on a generic post. When the logo is waterjet-cut directly into the metal — carried through the material itself — it becomes part of the piece rather than decoration on top of it.
The result at Serket: almost every piece in the package carries the scorpion mark in a form that's structurally sound, visually sharp, and built to last in the Nevada desert heat.
Why the Podium and Range Sign Get the Most Attention
Of all seven pieces in the Serket build, the podium and the range sign are the two that generate the most interest from other clubs — and it's easy to see why. The podium is the most visible functional anchor on any course. It's where the starter greets golfers, where marshals station themselves, where the club's presence is felt most directly during a round. When it carries a precision logo-cut mark that's native to the metal rather than applied on top, it communicates something about the club's standards that members and guest feel, even if they can't articulate it.
The range sign serves a similar function at the practice facility — it's the first branded touchpoint before a round, setting expectations before golfers ever reach the first tee. For Serket, it's a piece that carries the scorpion color in a form that holds up under direct Nevada sun without fading, warping, or losing detail.
For clubs that want this level of brand integration — especially those with complex or detailed marks — the process starts with an honest conversation about what the logo needs to become before it can be cut. We've done this work. We know where the challenges are. And we know how to get to a finished piece that actually looks like it was designed for the course.
Built for the Desert, Built to Last
Henderson, Nevada, is not a forgiving environment for outdoor equipment. Extreme heat, UV exposure, and dry conditions accelerate wear on materials that haven't been spec'd for the climate. Every piece in the Serket build was fabricated with desert durability in mind — powder coat finishes formulated for high UV exposure, material choices that don't warp or fade under sustained heat, and structural integrity that holds up when the temperature climbs past 110 degrees. This is the same approach we take to every custom build, regardless of climate. The finish you see on day one should still look like the finish on year five.
Ready to Build Your Custom On-Course Package?
Whether you need a single signature piece or a full suite like Serket's, GG Markers builds custom golf course amenities that carry your club's identity through the material itself — not just on top of it.
If your logo is complex, detailed, or has never been adapted for fabrication, that's exactly the kind of challenge we take on. Logo adaptation, waterjet cutting, powder coat finishing, custom sizing — it's all part of the build. Contact GG Markers at ggmarkers.com to start a conversation about your course's next upgrade.
